An accelerated product vision process bringing a Danish top 10 corporation into digital services.

Client

A Danish top 10 corporation

Scope

Business development
Market research
Product and portfolio strategy
Visual communication

Amplitude collaborated with a product company to develop a 2030 vision, guiding them toward service-enabled products and third-party collaboration. Over six months, the team worked with internal experts to map company strengths to global trends, identifying safe first steps, “speedboats”, to test future directions.

Background 

Well established product companies struggle to open up hardware projects to enable services and 3rd party collaboration. The Amplitude experts have first-hand knowledge in the creation of service enabled products, strategic vision, and how to take the first safe steps into portfolio repositioning. In this project we were tasked to work closely with the internal team of experts to create a product vision for 2030. The vision was to be easily communicated visually, built on company´s current position, and tangible.  We had to show the clear first steps towards openness and digital services, and help both employees and investors believe it could be done.

Solution 

Over an intense 6-month period, Amplitude collaborated with the product and technology teams to build a common understanding, language and intent; we needed to develop confidence in the ability to perform the change required.

To achieve this, we documented the company´s strengths and mapped them towards global trends to establish clear opportunity spaces. We then, in workshop formats placed these SWOT’s into timelines, to map the future and identify paths, or themes, forwards. These themes were visualised and described, defining tangible, safe first steps to test, verify, and decide – we call these activities speedboats.

The speedboats are designed to explore potential directions, and to test the waters before more confidently steering the company in that direction.

We are very excited to have been part of this change program and are proud to have been able to bring a focus on user centricity into a segment of MedTech devices that have not been given enough appreciation in our daily lives.

Benjamin Matthews

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