What steps are required to develop a product from a start-up into a business?

Client

Tagworks

Scope

Business development
Product and portfolio strategy
Sales and marketing strategy
Web design, message creation & copy writing
Visual communication

FundPro is an established digital service used by foundations in Sweden and several European countries, with incoming applications from all over the world. It was ready to grow, but how?

Background 

With FundPro, different users can collaborate on incoming applications, which are stored in one place, well-organized, and easily accessible. To date, FundPro has processed over 45,000 applications. Tagworks' CEO turned to Amplitude Creatives for professional guidance on how to develop the sales and marketing strategy for FundPro − to take this digital service to the next level.

Solution 

Working closely with Tagworks’ CEO, we embarked on a collaborative journey to develop a comprehensive business strategy. This strategy was meticulously designed to encompass every stage of the business lifecycle, starting from understanding and engaging with the customer, through the development and refinement of products, and extending to effective sales communications and marketing efforts. Our approach was holistic, ensuring that each component of the strategy was interconnected and aligned with the company’s overarching goals.

Our integrated approach is designed to help strengthen Tagworks’ market position, providing a solid foundation for their sustainable growth and long-term success.

Benjamin Matthews, Business developer

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